Tag-init

2023 Filipino film

Franki Russell
Yen Durano
Clifford Pusing

CinematographyJan Oliver EvangelistaEdited byChrisel DesuasidoMusic byJesse Lucas

Production
companies

Viva Films
LargaVista Entertainment

Distributed byVivamax

Release date

January 20, 2023 (2023-01-20)

Running time

91 minutesCountryPhilippinesLanguages

Filipino
English

Tag-init (lit. 'Summer') is a 2023 erotic drama film written and directed by Jose Javier Reyes and starring Franki Russell, Yen Durano and Clifford Pusing.^[1] About a 17-year-old kid (Pusing) who joins his older brother on a beach vacation with friends and meets a woman (Russell) sheltered by a politician, the film was produced by Viva Films and LargaVista Entertainment and released on the streaming platform Vivamax on January 20, 2023.

Cast

Clifford Pusing as Martin
Franki Russell as Adele
Yen Durano as Nadine
Marc Acueza as Congressman Robbie Cerrudo
Axel Torres as Simon
Ali Asistio as Chino
Aerol Carmelo as Paolo Villagracia
Rolando Inocencio as Manong Dado

Production

Director Jose Javier Reyes, when asked about his ventures into making erotic films for Vivamax during the press conference of Tag-init, stated that "the very fact that you accept a Vivamax project, you know you're not doing The Sound of Music, right? [....] It's a matter of making sure that what you do is within your own limitations as well, and within your own principle... and Viva respects me for that."^[2]

Actor Marc Acueza asked permission from his wife before shooting for Tag-init his first sex scene for a film.^[3]

Release

Tag-init was released on Vivamax on January 20, 2023.^[4] Prior to its release, an online conference for the film was held on January 9,^[5] with the film's trailer released the next day.^[6]

Reception

Professional reviews
Review scores
Source	Rating
journalnews.com.ph^[7]	—

References

^ "Franki and Yen sizzle in Vivamax's 'Tag-init' - Journalnews". 9 January 2023. Archived from the original on 31 August 2023. Retrieved 31 August 2023.
^ RAWR Nation (January 16, 2023). Jose Javier Reyes discusses the sensual genre's popularity. YouTube (in English and Filipino). Google LLC. Event occurs at 2:11. Archived from the original on August 11, 2023. Retrieved August 11, 2023.
^ Santiago, Ervin (January 12, 2023). "Joey Reyes: Masuwerte ako kasi matatalino ang mga artista ko, mahirap kapag ang katrabaho mo walang utak!" [Joey Reyes: I'm lucky because my actors are smart, it is hard if your coworkers have no brain!]. Bandera (in Filipino). The Philippine Daily Inquirer, Inc. Archived from the original on August 11, 2023. Retrieved August 11, 2023.
^ Severo, Jan Milo (January 13, 2023). "Jose Javier Reyes says local film industry survival should be a priority before Oscars". Philstar.com. Manila, Philippines: Philstar Global Corp. Archived from the original on August 11, 2023. Retrieved August 11, 2023.
^ RAWR Nation (January 13, 2023). "Direk Joey Reyes talk about difference of working with Viva Entertainment compared to others". YouTube (in English and Filipino). Google LLC. Archived from the original on August 11, 2023. Retrieved August 11, 2023. On January 9, award-winning director Jose Javier Reyes discussed his experience working with Viva Entertainment.
^ Vivamax (January 10, 2023). "TAG-INIT OFFICIAL TRAILER | JANUARY 20 ONLY ON VIVAMAX". YouTube (in English and Filipino). Google LLC. Archived from the original on August 11, 2023. Retrieved August 11, 2023.
^ "Review of Joey Reyes' second Vivamax movie, 'Tag-init' - Journalnews". 23 January 2023. Archived from the original on 31 August 2023. Retrieved 31 August 2023.