Est Cola
![]() | |
Type | Cola |
---|---|
Manufacturer | Sermsuk Public Company Limited |
Country of origin | Thailand |
Introduced | 2012; 12 years ago (2012) |
Website | www |
Est (stylized as est; Thai: เอส) Cola is a cola soft drink from Thailand, manufactured by Sermsuk Public Company Limited. It was launched on 2 November 2012.[1]
History
Est Cola was created following the termination of the company's contract with PepsiCo, for whom it had bottled and distributed Pepsi in Thailand since 1952.[2] The Pepsi-Sermsuk split created an opportunity for Coca-Cola to become the leading soda brand in the country.[3] PepsiCo had 48% market shares in Thailand before the split (and Coca-Cola 42%), but its shares dropped to 15% after the split. The split happened after PepsiCo tried and failed to take over Sermsuk.[4]
In 2013, Est signed a 2-year partnership with Manchester City F.C. to use the club's image for advertising purposes in Thailand.[5]
In 2014, ThaiBev acquired Est Cola from Sermsuk for THB1.56 billion. Sermsuk remained the manufacturer of the cola.[6]
Variants
- est Cola
- est Sugar Free Cola
- est Play: Fruit-flavored soft drink. Available in orange, cream soda, strawberry, grape berry, lychee-pear and lemon-lime (also known as est Clear) varieties.
References
- ^ Kwanchai Rungfapaisarn, "Serm Suk seeks No 1 spot for est cola in 3 years" Archived 2016-04-21 at the Wayback Machine, The Nation, 3 November 2012. Retrieved 11 March 2019.
- ^ "est cola" Archived 2016-03-04 at the Wayback Machine, Appon's Thai Food, 17 November 2012. Retrieved 11 March 2019.
- Shane Danaher and Praj Kiatpongsan, "Thailand’s Cola Conflict: Est vs. Pepsi", Coconuts Bangkok, 26 December 2012. Retrieved 11 March 2019.
- Amy Sawitta Lefevre, "Pepsi suddenly scarce in Thailand after bottler breakup", Reuters, 22 February 2013. Retrieved 11 March 2019. - ^ "Swap Coca Cola For Est In Thailand". Culture Trip. 2018-03-06. Retrieved 2024-04-08.
- ^ Edwards, Jim. "Pepsi, The No.1 Soda In Thailand, Just Had Its Market Share Wiped Out By A Lookalike Brand". Business Insider. Retrieved 2024-04-08.
- ^ "Maker of est cola, Man City ink marketing agreement". nationthailand. 2013-07-30. Retrieved 2024-04-08.
- ^ "ThaiBev acquires 'Est' cola for 1.56B". Coconuts. 28 October 2014. Retrieved 2024-04-08.
- v
- t
- e
![](http://upload.wikimedia.org/wikipedia/commons/thumb/8/88/Flag_of_Australia_%28converted%29.svg/23px-Flag_of_Australia_%28converted%29.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/4/41/Flag_of_Austria.svg/23px-Flag_of_Austria.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/f/f9/Flag_of_Bangladesh.svg/23px-Flag_of_Bangladesh.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/d/d9/Flag_of_Canada_%28Pantone%29.svg/23px-Flag_of_Canada_%28Pantone%29.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/c/cb/Flag_of_the_Czech_Republic.svg/23px-Flag_of_the_Czech_Republic.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Flag_of_the_People%27s_Republic_of_China.svg/23px-Flag_of_the_People%27s_Republic_of_China.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/2/21/Flag_of_Colombia.svg/23px-Flag_of_Colombia.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/9/94/Flag_of_the_Comoros.svg/23px-Flag_of_the_Comoros.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Flag_of_Cuba.svg/23px-Flag_of_Cuba.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/9/9c/Flag_of_Denmark.svg/20px-Flag_of_Denmark.svg.png)
![](http://upload.wikimedia.org/wikipedia/en/thumb/c/c3/Flag_of_France.svg/23px-Flag_of_France.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/b/bc/Flag_of_Finland.svg/23px-Flag_of_Finland.svg.png)
![](http://upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/23px-Flag_of_Germany.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/1/19/Flag_of_Ghana.svg/23px-Flag_of_Ghana.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/5/5c/Flag_of_Greece.svg/23px-Flag_of_Greece.svg.png)
![](http://upload.wikimedia.org/wikipedia/en/thumb/4/41/Flag_of_India.svg/23px-Flag_of_India.svg.png)
![Hong Kong](http://upload.wikimedia.org/wikipedia/commons/thumb/5/5b/Flag_of_Hong_Kong.svg/23px-Flag_of_Hong_Kong.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/c/ca/Flag_of_Iran.svg/23px-Flag_of_Iran.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/4/45/Flag_of_Ireland.svg/23px-Flag_of_Ireland.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/8/8c/Flag_of_Myanmar.svg/23px-Flag_of_Myanmar.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/3/32/Flag_of_Pakistan.svg/23px-Flag_of_Pakistan.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/c/cf/Flag_of_Peru.svg/23px-Flag_of_Peru.svg.png)
![](http://upload.wikimedia.org/wikipedia/en/thumb/1/12/Flag_of_Poland.svg/23px-Flag_of_Poland.svg.png)
![](http://upload.wikimedia.org/wikipedia/en/thumb/4/4c/Flag_of_Sweden.svg/23px-Flag_of_Sweden.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/f/f0/Flag_of_Slovenia.svg/23px-Flag_of_Slovenia.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/a/a9/Flag_of_Thailand.svg/23px-Flag_of_Thailand.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/b/b4/Flag_of_Turkey.svg/23px-Flag_of_Turkey.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/6/64/Flag_of_Trinidad_and_Tobago.svg/23px-Flag_of_Trinidad_and_Tobago.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/c/cb/Flag_of_the_United_Arab_Emirates.svg/23px-Flag_of_the_United_Arab_Emirates.svg.png)
![](http://upload.wikimedia.org/wikipedia/en/thumb/a/ae/Flag_of_the_United_Kingdom.svg/23px-Flag_of_the_United_Kingdom.svg.png)
![](http://upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/23px-Flag_of_the_United_States.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/b/bc/Flag_of_Vanuatu.svg/23px-Flag_of_Vanuatu.svg.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/0/06/Flag_of_Venezuela.svg/23px-Flag_of_Venezuela.svg.png)