Boing (Italian TV channel)

Boing

Country	Italy
Broadcast area	Nationwide
Headquarters	Rome, Italy
Programming
Language(s)	Italian
Picture format	1080i HDTV (downscaled to 576i for the SD feed)
Timeshift service	Boing +1 (2009-2012) Boing Plus (2019-2020)
Ownership
Owner	Boing S.p.A. (RTI/Mediaset, 51% Warner Bros. Discovery EMEA, 49%)
Sister channels	List Warner Bros. Discovery EMEA CNN International Cartoon Network Boomerang Joint Venture Cartoonito Boing Plus Mediaset Italia Rete 4 Canale 5 Italia 1 20 Iris 27 Twentyseven La5 Cine34 Focus Top Crime Italia 2 TGcom24 Mediaset Extra
History
Launched	20 November 2004; 19 years ago (20 November 2004)
Links
Website	boingtv.it
Availability
Terrestrial
Digital terrestrial television	Channel 40 (HD) Channel 540 (HD)

Boing is an Italian free-to-air television channel marketed at children and teenagers, owned by Boing S.p.A., a joint venture of Fininvest's MFE - MediaForEurope (through its Mediaset and RTI subsidiaries) and Warner Bros. Discovery (through its International division).^[1][2] It is available on digital terrestrial, television and free-to-air satellite provider Tivùsat.

History

First logo from 2004 to 2010

Second logo from 2016 to 2019.

The channel, launched on 20 November 2004 at 8:00 pm, after replacing VJ TV some months prior with a sign that said Boing, in arrivo. (Boing, coming soon.). In 2006 the channel, rebranded to a new transparent screenbug and logo in promos, to follow the brand identity of Mediaset's other channels. The change included, a new graphics package, introducing Animadz. Most of them lasted until August 2020.

The birth, of Cartoonito in 2011, the channel increased its demographic to include 7–16-year olds. All preschool programs and blocks were moved to Cartoonito's schedule.

Boing rebranded, to a new graphics package along with its Spanish and French versions developed by Lumbre on 7 March 2016, teased from the week prior. Most of the Animadz remained with a new look, however many were removed.^[3]

On 30 August, 2020 Boing rebranded again to a new graphics package by Art&Graft, with only 2 Animadz remaining.^[4]

On 19 May 2023, Boing and Cartoonito transitioned, from standard definition 576i SDTV to the high definition 1080i HDTV ratio on all platforms.

Programming

Current programming

• Adventure Time
• The Amazing World of Gumball
• Captain Tsubasa
• Craig of the Creek
• Doraemon
• Dragon Ball Super
• Dragon Ball Z
• Mr. Bean: The Animated Series
• Ninjago
• Pokémon Horizons: The Series
• Teen Titans Go!
• We Bare Bears

Former programming

• Apple and Onion
• Animaniacs
• Angelo Rules
• Batman: The Brave and the Bold
• Ben 10 (2005 series)
• Beyblade: Metal Fusion
• Beyblade: Metal Masters
• Beyblade: Metal Fury
• Camp Lazlo
• Codename: Kids Next Door
• Courage the Cowardly Dog
• Dexter's Laboratory
• DreamWorks Dragons
• Foster's Home for Imaginary Friends
• Freakazoid!
• Green Lantern: The Animated Series
• Hi Hi Puffy AmiYumi
• iCarly
• Johnny Bravo
• Johnny Test
• My Gym Partner's a Monkey
• Numb Chucks
• Oggy And The Cockroaches
• Pinky and the Brain
• Police Academy
• SpongeBob SquarePants^[5]
• Taz-Mania
• Tiny Toon Adventures
• Tom & Jerry Kids
• The Garfield Show
• The Grim Adventures of Billy and Mandy
• The Life and Times of Juniper Lee
• The Marvelous Misadventures of Flapjack
• The Penguins of Madagascar
• The Powerpuff Girls (1998 series)
• ThunderCats (2011 series)
• Yo-kai Watch^[6]
• Zig & Sharko

Sister channels

Boing +1

On 23 February 2009, a one-hour timeshift of the channel - Boing +1, launched. It was, however, only available in Sardinia and Trentino-South Tyrol.^[7] The channel closed on 1 March 2012.

Cartoonito

An Italian version of Turner's Cartoonito brand was launched on 22 August 2011. The launch allowed Boing to refocus its target audience to six-twelve-year-old children.

Cartoonito airs pre-school programmes mainly sourced from Warner Bros. and Nickelodeon, in addition to acquired and local shows from other Mediaset networks or aboard.^[8]

Boing Plus

Boing Plus

Programming
Picture format	576i SDTV
Ownership
Owner	Boing S.p.A. (Mediaset/RTI, 51%; Warner Bros. Discovery EMEA, 49%)
History
Launched	11 July 2019; 4 years ago (11 July 2019)
Replaced	Pop
Availability
Terrestrial
Digital terrestrial television	Channel 45

Boing Plus is the sister channel to Boing, which launched on 11 July 2019, replacing Pop after Mediaset purchased the slot from Sony Pictures Italia. Originally, the channel operated as a one-hour timeshift service, with Cartoonito being timeshifted from 4:00 am–1:00 pm and Boing's programming for the rest of the day.^[9] On 1 December 2019, the channel began timeshifting Cartoonito from 1:00am-6:00am and Boing the rest of the day.

On 30 August 2020 with the rebrand of its parent network, Boing Plus ceased to be a timeshift service and became a secondary network to Boing, airing the channel's programs at different times. Cartoonito programming was no longer offered.

References

External links

• Official site (in Italian)